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Designs for Health has been the health care professional's trusted source since 1989.

Daniel SamsonChief Revenue Officer

Daniel Samson has almost 30 years of professional experience in the Nutraceutical and Pharmaceutical Industries, where he held multiple executive positions in the sales, marketing and business development fields in the US, Canada and South America. After joining DFH in 2014 as the President of the Canadian operation and VP of International Sales, Daniel was responsible for leading the development of Designs for Health’s short and long-term strategies in Canada and other international markets. Daniel was recently appointed as Chief Revenue Officer and is now responsible for the US Sales and Customer Experience teams. Daniel holds an MBA from the Ross School of Business at the University of Michigan and speaks English and Spanish fluently.

Jonathan LizotteCEO, Founder & Chairman

Jonathan Lizotte is the Founder and Chairman of Designs for Health. Throughout the years, he has guided and directed the company to ensure that its mission and vision are realized. His focused, hands-on approach, with direct involvement across all business functions, is a key driver of the ongoing success of the company.

Jonathan’s entrepreneurial spirit has led to the founding of four DFH locations, helping to generate hundreds of jobs. Jonathan credits his business success to one simple philosophy, “Do what you said you would do, when you said you would do it.” This attitude, along with a team of individuals who share this understanding of business etiquette, is why over many years DFH customers have remained loyal to the brand.

Born and raised in Western Massachusetts, Jonathan holds a Bachelor of Science degree in finance from the University of Florida. He is also Treasurer of the Alliance for Natural Health, a non-profit Washington, DC based political advocacy group supporting consumer access to nutritional supplements, integrative medicine, and freedom of choice in healthcare.

With over 30 years in the integrative medicine, medical foods, and nutritional supplement industry, Jonathan is an expert in the business of the therapeutic use of natural products. Under Jonathan’s leadership, DFH has become one of the fastest growing, most respected manufacturers and distributors of nutritional supplements nationwide.

Phil LizotteVice Chair

Phil joined Designs for Health in 2006, after a rewarding career in the construction industry, where over the course of 28 years he built two companies into very successful enterprises. As Vice Chair of DFH, Phil’s experience in building organizations and coordinating their resources has been a major asset in the development of DFH from a company with only one distribution center, into an organization with four distribution centers and two manufacturing facilities.

Gail LizotteVice Chair

As Vice Chair of Designs for Health, Gail Lizotte keeps in close contact with the day-to-day activities of this growing enterprise. Since the early 1990s, Gail has overseen all DFH’s operations, which makes her the go-to person for many issues. Gail is also the coordinator of employee matters for all four DFH facilities. With her steady presence and her ability to connect with people, Gail is an enormous part of the heart of this company.

Armen AnderianDirector of Marketing & Business Development

Armen Anderian has over 20 years of professional experience in the nutraceutical, sports nutrition and consumer packaged goods industries where he held multiple leadership positions in marketing, sales, operations and business development. Armen has a proven track record of leading companies within this space with purpose, and by aligning around core values, vision and culture and is responsible for the development of Designs for Health’s business strategies in Canada. His experience and skill set will be utilized to drive strategic vision, collaboration and expert execution of marketing and business development strategies.

Ryan MelocheVice President, Sales & Operations

Ryan Meloche has been involved in the natural healthcare industry since 2001, where he started his career as a Homeopathic Practitioner. After 5 years of practice, he transitioned to the nutraceutical industry. During the last 15 years, he has held progressive positions in sales, marketing and operations, with his most recent 7 years in leadership roles helping guide teams and organizations to effectively service practitioner needs.

Ryan has developed a deep understanding and respect for the practitioner community and has gained a comprehensive know-how of what is involved in the successful building of brands and businesses and how to lead his teams.

In his current role as Senior Director of Sales and Business Development, Ryan looks forward to supporting the continued evolution and strategic direction of the Canadian operation of Designs for Health.