leadership

Amardeep KahlonChief Executive Officer

Amardeep Kahlon is the CEO of Designs for Health, the leading practitioner recommended Nutraceutical and Supplements business in the US, Canada and International markets. Prior to being appointed to CEO, Amardeep held the position of Chief Commercial Officer for the DFH business, driving record high levels of sales throughout 2023.

Prior to joining DFH, Amardeep was General Manager for Reckitt Nutrition in the US. Reckitt’s US Nutrition business includes Mead Johnson Nutrition and the Enfa Brand which is the #1 Pediatric Nutrition Brand worldwide. Amardeep also had responsibility for the Reckitt VMS business, Hospital and Specialty portfolios, including building Reckitt’s Adult Nutrition portfolio. Within his role, Amardeep led all aspects of Consumer, Medical, Digital, Media, Innovation and CRM.

Amardeep has extensive global commercial experience, prior to joining Reckitt in June 2020 he was at GSK Consumer Healthcare where he served as their VP & Chief Marketing Officer for the US. He had responsibility for leading various category defining Consumer Health brands including Sensodyne Toothpaste, Advil, Tums, Nicorette, Centrum, Emergen-C and Flonase. Over his career he has lived and worked in various countries in a variety of Marketing, Sales and Business Development roles.

Amardeep has a Bachelor of Pharmacy Degree from Cardiff University in Wales, UK. He also earned a postgraduate diploma for Pharmacy from the Royal Pharmaceutical Society of Great Britain and an advanced post graduate diploma for Business and Marketing from the University of West London.

Jonathan LizotteFounder & Chairman

Jonathan Lizotte’s entrepreneurial spirit led to the founding of Designs for Health in 1989. Throughout the years, he has guided and directed the company to ensure that its mission and vision are realized. With over 30 years in the integrative medicine and nutritional supplement industry, Jonathan is an expert in the business of the therapeutic use of natural products. Under Jonathan’s leadership, DFH has become one of the fastest growing, most respected manufacturers and distributors of nutritional supplements. Jonathan credits his business success to one simple philosophy, “Do what you said you would do, when you said you would do it.” This dedication to quality and passion for the industry, along with the DFH team who share these values, is why DFH customers have remained loyal to the brand over many years.

Phil LizotteVice Chair

Phil joined Designs for Health in 2006, after a rewarding career in the construction industry, where over the course of 28 years he built two companies into very successful enterprises. As Vice Chair of DFH, Phil’s experience in building organizations and coordinating their resources has been a major asset in the development of DFH from a company with only one distribution center, into an organization with four distribution centers and two manufacturing facilities.